As today's consumers increasingly move away from traditional TV, radio and print media, new and innovative marketing approaches are needed to keep the brand messages of advertisers in front of them.
Nightlifer Media embraces these emerging consumer behavior trends and has created a cutting-edge program that connects with consumers who are adept at avoiding and ignoring traditional media. We create on-premise brand experiences where our partners’ targeted demographic socializes and then share those experiences in the digital world. Our approach makes marketing and media more relevant and personal, creating brand experiences that live well beyond one impression.
While companies do business in a global world, consumers live, shop and connect locally. The overnight success of local marketing companies such as Groupon and Living Social, is a testament to the increasing importance of hyper-local marketing . In an increasingly complex marketing world, our goal is to help national brands achieve and capitalize on local relevance thorough a stronger and personal consumer connection, which equates to visibility and market penetration for our partners.
Nightlifer Media connects our clients' brands with the 21-34 demographic using five, proven, local marketing touch points and scalable national campaigns.