CarolinaNightlife.com & Corona Extra
Nightlife Media's pilot program, CarolinaNightlife.com, has worked with national brands to market and promote products to six local markets across North and South Carolina. Primarily focused on the Charlotte-metro MSA, CarolinaNightlife.com has living brand experiences for our partners that directly connect with their targeted demographic in the places where they naturally socialize.
This approach offers a low CPM, high-value targeted advertising channel for Miller Lite and most recently Corona Extra as Carolina Nightlife’s title partner, allowing both brands to create a stronger and more personal consumer connection with their targeted demographic.
"The partnership with CarolinaNightlife.com has been a big success for Corona Extra, Crown Imports and our local distributors. We’ve been very impressed with CarolinaNightlife.com’s innovative approach to on-premise and digital marketing. The interaction they create around our brands with thousands of consumers in the ever important contemporary adult demographic has kept Corona top of mind in key local markets."