Having tested, refined and perfected our local marketing program for more than eight years in six markets across North and South Carolina, we are ready to deploy the program across the country.
Nightlifer Media markets exclusively to the all-important 21-34 age demographic. Digitally-savvy and consistently bombarded with advertisements, this demographic is immune to media and advertisements they feel are being pushed at them. Instead they prefer relevant, useful and personal media that they can pull on demand.
The 21-34 demographic loves to have a good time. Every night, large numbers gather in clubs and bars across the country to socialize with friends and enjoy the nightlife scene. Close friends and good times create the moments in life this targeted group lives for. We're able to capture these special moments and make our partner's brand part of the their memory. This approach creates a stronger and more personal consumer connection to our partner brands than traditional media ever could. Our street-team photographers go to the most popular bars and clubs 365 days a year and serve as brand ambassadors for our partners, taking hundreds-of-thousands of permission-based photos of nightlifers each year. Nightlifer Media then packages these photos in a branded multiple touch point digital platform that communicates our partners' marketing messages and lets their target audience pull this highly desired media on demand.
Our program has a proven track record of cutting thru the clutter and connecting with consumers for national brands, such as Miller Lite and Corona Extra, in pilot markets across North and South Carolina.