Nightlifer Media connects our partner brands with the coveted 21-34 demographic using five proven, local marketing touch points. The first is an in-person interaction with our street-team photographers, and the remaining four are components of our comprehensive digital platform which are used to deliver our partner-branded content.
Nightlifer Media staffs, leads, and directs consumer engagement events with our partner's target audiences in the local nightlife scenes in markets across the country. Acting as ambassadors for our partner's brands, our street-team photographers take hundreds of photos of Nightlifers every night. After taking these permission-based photos, our street-team photographers give each photographed person a card that (1) directs them to view their photo on their local nightlife website and (2) includes an advertisement from the title partner. These in-person interactions create both personal consumer engagement with our partner's brand and branded content for our dedicated local nightlife websites and social media channels.
Nightlifer Media extends these personal consumer engagements to our various dedicated local nightlife websites. Each market we serve has a dedicated website that is branded to the title partner and delivers photos taken in that particular market's nightlife scene. After Nightlifers visit the site for the first time, they quickly learn that the website is rich with useful content like information about the hottest new clubs, events at local bars, and a blog that can help stay connected to what's happening in the nightlife scene. Offering relevant, useful and personal media on a fully branded platform extends the interaction well beyond the first impression, creating a deeper, more personal and on-going relationship with our partner's brand.
To deliver our partner-branded content to Nightlifers on the go, Nightlifer Media has created a mobile application. Nielsen reports 62% of all mobile phone subscribers in the 21-34 demographic in the United States have a smart phone and this number is expected to continue to rise. This smartphone percentage is a higher than any other age demographic in the United States. Nightlifer Media deploys a dedicated local nightlife mobile application in each market to further bring value to our partners' audiences with relevant, useful and personal media, thereby continuing to enhance our partner's brand.