Nightlifer Media connects our partner brands with the coveted 21-34 demographic using five proven, local marketing touch points. The first is an in-person interaction with our street-team photographers, and the remaining four are components of our comprehensive digital platform which are used to deliver our partner-branded content.
To deliver our partner-branded content to Nightlifers on the go, Nightlifer Media has created a mobile application. Nielsen reports 62% of all mobile phone subscribers in the 21-34 demographic in the United States have a smart phone and this number is expected to continue to rise. This smartphone percentage is a higher than any other age demographic in the United States. Nightlifer Media deploys a dedicated local nightlife mobile application in each market to further bring value to our partners' audiences with relevant, useful and personal media, thereby continuing to enhance our partner's brand.